Lead Data Analyst at Mews.
Co-founder of Pressure Consulting.
I do analytics, applied to fields such as sales, marketing and customer operations. Creator of analiticas, teaching Python for data analysis.
Work
Driving marketing analytics at a hospitality tech unicorn ($300M Series D, $2.5B valuation, 15,000+ hotels across 85+ countries, 1,300+ employees). Building data pipelines and reporting infrastructure with DBT.
Data-first boutique consultancy partnering with founders to sharpen funnels, clean CRM pipelines, and turn analytics into revenue. Clients in edtech, marketplaces, and consumer services across Europe and North America.
Optimized and maintained pipelines to measure TV advertising spend. Measured experimental marketing channels through ad-hoc tests.
Led a team of 6 analysts, designers, and marketers. Revamped customer segmentation and churn forecasts — churn decreased by 4.5pp. Built B2B attribution model and scaled A/B testing across marketing.
Mentored a team of 4 analysts. Owned the data strategy for the CRM system. Led the Customer Success team (18 people) ad interim during COVID-related restructuring.
Built revenue forecast processes and analytics dashboards.
Projects
Italian-language newsletter on data analytics — practical tutorials, tools, and ideas for analysts and data practitioners.
Kanban-style project management tool built natively for beehiiv newsletter creators — keeping content planning and publication in one place.